January 1, 2013
Three Overlooked Ways to Promote Your Nonprofit in 2013
Happy New Year! I am really excited and looking forward to all the great opportunities the new year will bring and hopefully you are too. Does your 2013 New Year’s resolution involve attracting new supporters to your nonprofit? If so, take a look at your
hiring process. Many organizations – particularly nonprofits – fail to view their employee recruitment efforts as a public relations opportunity. Frankly, how such touch points are handled speaks volumes about an organization. To help you make the most of your recruitment efforts, here are three easy and often overlooked best practices to incorporate into your program:
- Utilize Autoresponders: Always acknowledge receipt of an applicant’s resume. Such acknowledgement can easily be done by utilizing your email program’s autoresponder – if you’ve wisely choosen to accept resumes electronically. With limited resources, a small nonprofit may not possess a sophisticated online job center for promoting their openings, but you can certainly utilize a dedicated email address (i.e., email@example.com or firstname.lastname@example.org) to collect your submissions. By doing so you can set up a customized filter for each position that not only acknowledges recent of the resume, but outlines next steps for moving forward, who will be contacted for interviews and how, etc. It’s a refreshing touch that some for-profit companies and those with staffed human resource departments miss out on.
- Provide Follow-up Communication: One way to respect everyone’s time is to provide all candidates with milestone updates – both during the interview process and immediately upon the selection of a final candidate. As candidates begin to entertain multiple offers, this is particularly important if you experience delays in your hiring process or if things don’t work out with any of your top choices.
- Encourage Engagement: Given a potential candidate’s expressed interest in your organization, this is an excellent opportunity to keep them engaged in your mission. So remind them to revisit your website, sign-up for your newsletter, join your social media networks, etc. to learn more about your work and how they can support your efforts. Such recommendations can be included in your job postings, autoresponders, and follow-up communications.
As competition increases for recruiting highly-skilled nonprofit professionals, following these few simple steps will help your charity or foundation standout above the rest and create goodwill by turning a pool of potential employees into future volunteers, sponsors and donors, advocates, etc.